Our Journey
In our journey, you will find courage, fervor, and unwavering dedication. From China to Sweden, we are three young and international-minded entrepreneurs who constantly explore, understand, and communicate new perspectives. Along this path, Nordic culture and its myriad brands have begun to reveal their captivating charisma, drawing us in deeply.
These very elements that captivate us also hold a magnetic allure for a mass group of people in China who value creative and timeless designs, embrace a “less is more” lifestyle, and share compassion for the environment and society.
Finding a way to introduce Nordic brands to the Chinese audience has posed challenges. The languages, consumer preferences, and market dynamics are the barriers yet to be conquered. We aspire to excel in these aspects. We will become the sturdy bridge between brands and consumers — unveiling the subtle threads that connect people, uncovering shared values that go beyond cultures, and echoing life philosophies that resonate deeply with everyone.
This is the story about Synordic and our journey will continue, full of possibilities.
Yutong Pi
Fuzhu Qin
Yining Zhang
Our Values
Authentic
We believe communication is not just a tactic, because authenticity is what really matters. Authenticity means genuine and original. Genuine makes up the foundation of meaningful connections, while original helps brands break down barriers and speak their true values.
Curious
We let curiosity lead the way —— from our core beliefs to how we deliver. Backed by international experience, our curiosity drives us to explore new paths. This curiosity defines us, inspiring us to keep seeking, exploring, and innovating.
Trustworthy
We are interested in long-lasting relationships. We are here for the long haul, striving to be the partner you can always count on as you venture boldly into China. Our goal is to be your dependable ally, offering unwavering support on your journey to success.